“Expert Reveals the Secrets to Choosing, Managing and Making Money with Your LED Screen”

Dear Visitor,

Are you interested in discovering proven “step-by-step” techniques to create a successful advertising business with your LED screen?

Would you like to discover the secrets of digital billboard advertising that even the best LED screens salesmen don’t know?

If you would like to install an LED screen and make money by selling advertising, this letter will help you avoid the costly mistakes that every beginner makes. Here's why:

Most LED Screens Manufacturers
Don’t Know What They're Talking About

Yes, you read properly: they have no idea of what they're talking about. They might be technically prepared to show you the features of the LED screen they are trying to sell you… and they know all the persuasion techniques they learnt at the yearly sales training course… but when it comes to making money with LED screens, they are totally unprepared.

They Do Not Understand the LED Screens Advertising Business

This is why I wrote this book. In it you will find everything you need to know to run your LED screen successfully: from the 10 basic steps to make money with your screen to the 9 techniques to create effective advertising, from the top 10 tips for first time buyers to the 7 free bonuses that you can steal and use immediately to grow your business.

So, instead of going through the normal trial-and-error phase that every first-time LED Screen has to confront himself with, you can now replicate this proven techniques and start your advertising business with the right foot.

Here Is an Overview of the Chapters

1. How to Choose the Best Location
   Location, Location, Location. This is the foundation of a successful LED screen installation. This the most important step of the entire process and it requires a great deal of attention. I'll show you how to select the best location (and how to avoid the bad ones) by answering these 4 questions.
2. How to Choose the Right LED Screen
   Once you found where to place the screen, it’s fundamental to select the billboard that better fits the installation’s visibility conditions. You will discover the 2 formulas you need to know to select the best screen depending on your installation.
3. Virtual Pixel Technology: Pro and Cons
   If you have done a little research on LED screens, you probably have already heard of Virtual Pixel Technology, but you might still be a little confused about how it works, its advantages and disadvantages. I'll show you a simple 3-steps process to discover whether the Virtual Pixel technology is right for your particular case.
4. How Much Does a LED Screen Cost?
   On the market you can find any range of price and quality. But before purchasing an LED screen you should ask yourself these 5 questions and rank them depending of the importance that each point has to you.
5. How to Get the Authorization from the Authorities
   Every town is different and there is not a universal way to deal with the authorization requests. And whoever tells you the contrary, is lying. So how do you find your way in the bureaucracy? Here are the 9 things I’ve learned based on my Customers feedback.
6. How to Install Your LED Screen
   Every installation is different for size, location and position. But here's you’ll find the 3 most common ways to install the screen, plus a simple table to calculate approximately how much the installation should cost you.
7. Local Business or National Business?
   Most salesmen try to sell you the idea that with a nicer (and more expensive) screen, you can collect advertisement from national advertisers such as mobile phone carriers, car manufacturers etc. This is just a lie. Advertising LED screens are a very local business, targeting advertisers located within 10/15 Kms from the screen. But don’t take my word for it and go to page 141 to see what 10 big multinational replied to me when I offered to run their ads for free on 100 screens.
8. How to Define the Advertising Space Price
   Defining the advertising space price is the most challenging and important phase of the project (after getting the authorization). But how do you define the pricelist for advertising on your screen? Discover what is the “CPM” and why it is important, plus learn what is the tool that my successful Customers use to create their pricelist and download it for free.
9. What Are the Running Costs of an LED Screen
   Once you installed the LED screen, the main investment is done but you should include the cost of running the equipment in your budget. Here's the 6 extra costs you must take into account.
10. The Secret Formula To Great Ads
    A LED screen is only as good as the content it shows. And if your ads are not working, you will not sell a space. Here's the 10 DOs and DONTs to create great ads that will makes your Customers come back to you every month.
11. How to Win the Customers
    The investment that the advertiser make, is aimed at obtaining very tangibles returns: you Customer expects its advertising investment to result in higher turnover. Since I know that it isn’t always easy easy to persuade your Customer on the potential of the LED screens, I summarized 10 key selling points that will help you close more deals.
12. How to Define the Heavy User
    If you don’t know who the heavy user of you Customer product is, your advertisement won’t be effective and therefore your Customers won’t renew their contracts. Here's the 3 steps formula to identify the heavy users and target them properly.
13. Who Is Your Customer and Where to Find Him
    Not all Customers are good. Some of them are bad: they will just waste your time and resources, continuously asking for further discounts and extra services. Discover how to “choose” the good and avoid the bad ones.
14. Headlines Formulas That Sell
    In a newspaper, the headline is the title of each article, that should catch your attention and motivate you to start reading what’s below. But it is also the most important text element of your ads. I’ll show you how to create headlines that sell and will provide the formula of the 6 most effective headlines of all time.
15. How to Format Images and Texts
    Despite of its huge size, an LED screen has usually much fewer pixels than a PC screen. How can you get the most out of the limited number of pixels available on the LED screen? I’ll show you the 4 rules you must absolutely follow to create amazing images and the 3 most effective layouts for your ads.
16. How to Capture Audiences and Keep Them Engaged
    If you want to be successful you must sell your advertiser’s product. Here’s 3 ways to keep your audience engaged and interested in your LED screen. Remember that “Content Is King” because your LED screen is only as good as the content it broadcast.
17. Why the Playlist Software Is More Important than the LED Screen Itself
    The main mistake most people do is to focus their attention only to the hardware they are buying, paying almost no attention at all to the playlist software they are provided to run their expensive investment (which is equivalent to buying a new Ferrari, without caring too much if the steering wheel is working). Discover the 7 features your playlist software must have if you want to be successful.
18. Which LEDs Are You Really Buying?
    Not all LEDs are the same and some LED screens suppliers try to take advantage of the name of respectable LEDs brands. You will discover 2 simple strategies you can use to find out if they are telling you the truth.
19. Dedicated Proprietary Control System: Good or Evil?
    The expression “Dedicated Proprietary Control System” actually sounds very professional. But this fancy denomination hides some serious drawbacks that nobody ever tells you about. Until now.
20. LED Screens Franchising: Advantages and Disadvantages
    In the LED screens industry, franchising became somewhat popular in Europe in the early 2000’s where it is offered as a form of “long term rental”, that lets you test the business model for a few months and with a fairly limited investment. Discover all the pros and cons of this business model and see if it is suitable for you.
21. Air Conditioning: Pro and Cons
    In extremely hot weather condition, the air-conditioning system allows your LED screen to reach higher brightness without overheating and to extend the electronic components lifetime. But if there are such advantages, why aren't all LED screens on the market equipped with air conditioning? Discover when you should really use an A/C system and when instead it is just a way to solve a manufacturing problem of your supplier.
22. Why “Best Quality At Lowest Prices” Is A Lie
    “Best Quality At Lowest Prices” sounds so tempting, and everybody wish it was true. But this is not possible in the LED screen market, because larger volumes in this industry do not allow for price reduction… Discover why at page 119.

And so much more – I'm going to make you question everything you've ever learned about advertising on LED screens- no matter what “expert” you heard it from.

Please understand that this is definitely NOT the type of information you'll receive from the salesmen of the companies trying to sell you the screen. Nor you will find it in the other hundreds of advertising and marketing books available in the bookstores.

Some Readers Reviews

This Is the Only Book on Advertising LED Screens Ever Written and the Only One You’ll Ever Need to Read

LED screens are an effective advertising tool and their use worldwide is in constant growth. The sales forecast picture a 20% market increase within the next 3 years.

If you are already a student of marketing and advertising, you have understood the tremendous power of this medium and its advantages.

But even if you are not, this book will show you all the basics (and something more) you must know to successfully enter the advertising LED screens industry.

You Get at Least
100 Times Your Money's Worth

This book is NOT cheap. It costs 57 euros 27 euros.

If you consider the 57 euros 27 euros too much of an investment, please do not buy it (even if the book is sold with a LIFETIME 100% money-back guarantee).

But think... How much faster do you think you could make your advertising business successful? How much time will you save by making everything right from the get-go? How much money will you save without the costly mistakes everyone makes when they start a new business?

Wouldn't it be great to have all these tools, insider knowledge and resources at your disposal? Wouldn't it be wonderful to become an expert in advertising LED screen without spending years studying, experimenting and learning from your own mistakes?

I know that the knowledge in this book will easily save you much more than 5.700 euros (100 times its price). You can get twice that much just as a discount from your supplier, simply by using one of the techniques I indicated on page 69.

If you, like me, think that “Knowledge Is Power”, let me ask you this…

Would You Offer Me a Pizza?

Would you take me out for a pizza if I saved you more than 5.700 euros between reduced cost and extra earnings? If you said yes, than the book costs as much as a pizza and a drink, but it is worth much more.

The Book Is Organized in 3 Parts:

• Part #1, The 10 Steps to Start Your Business – which shows you the exact steps you must take to install your first LED screen.
• Part #2, The 9 Rules to Create Effective Advertising – which explain how to identify your target audience and how to advertise to them effectively.
• Part #3, Top 10 Tips for First Time Buyers – which reveals how to avoid the (sometimes un-ethical) techniques manufacturers use to sell LED screens.

Pre-Order Your Copy Now And
Receive a 53% Discount

Since the first edition of the book will be officially released in March 29th 2010, I would like to provide you with a further discount in exchange for your review. Let me explain: I would like to include your review in the final version of the book that will go into printing by March 22nd 2010.

I only have a few weeks to collect the reviews (and I already got several), so I would like to speed up the process in the following way: if you order your copy of the book right now and promise me to send me your review within 2 weeks from the moment you receive it, you will pay only 27 euros instead of 57 euros, which is more than a 50% discount. Plus I will send you another copy the final version of the book – totally free of charge – as soon as it is released.

Order Now and Receive All
the Following 6 Bonuses

I know that if you purchase the book now, we’ll both benefit from it: you will receive over 5.700 euros of valuable information for just €27, and I will be able to include your review in the next version of the book.

I would like to include 100 readers' reviews in total and already got 32 76, so if you are among the next 68 24 people to order the manuscript, you'll also receive the following:

• Free Bonus #1: Checklist for a Successful LED Screen Deployment
  Smart planning makes a big difference in LED Screen projects. This checklist gives you a framework for planning your installation. Using this form will save you time and money, while accelerating the process.
• Free Bonus #2: LED Screen Manufacturer Assessment Plan
  A sample Suppliers Scorecard to assess each of your potential suppliers. You can use it to evaluate and compare your potential LED screen suppliers, or you can change the weights according to your objectives. Otherwise just refer to it as a blueprint to create your own scorecard, with your own performance measures.
• Free Bonus #3: Installation Checklist: The Chronological Table
  I learned the hard way that to make a trouble-free installation you need (1) good planning and (2) division of labour. On this page you find in chronological order all the steps to be ready on installation day (and who is in charge for them), to avoid hitches and delays.
• Free Bonus #4: Advantage Software: How to Create Your Business Plan in Minutes
  In order to calculate your return on investment, you must keep into consideration several factors such as cost of the equipment and installation, amortization period, number of Customers, average selling-price etc… Here’s the software to create a business plan with 5 different selling scenarios in under 3 minutes.
• Free Bonus #5: Authorization Request Sample
  Knowing the “right people” will often speed up the process, but submitting a professional request is the first step to obtain the authorization. Here’s a sample of how the authorization request should look like.
• Free Bonus #6: 77 Powerful Headlines Formulas
  In a newspaper, the headline is the title of each article, that should catch your attention and motivate you to start reading what’s below. But it is also the most important text element of your ads. Without a headline that attracts attention, the rest of your ad may as well not even exist, because nobody will look at it. Here's 77 of the most effective headlines formulas of all times.

Lifetime 100% Moneyback Guarantee

By the way, these bonuses are yours to keep even in the unlikely event you decide to take advantage of my money-back guarantee. “The A to Z Guide to Successful LED Screens Advertising” is backed by my promise that you'll be satisfied with the product or I'll take it back at any time, now or in the future

If you decide that this book doesn't absolutely live up any of the claims I have made about it, then simply send it right back to me for a full and total refund, no questions asked.

It's that simple.

You can return it one week after you bought it, 6 months after... 18 months after... or 5 years after... it doesn't matter. If you are not satisfied with the book each and every time you pick it up to re-read a chapter, just send it back to me - you don't need the invoice or the original wrapper... just send the book back and I will issue you a full refund. Without asking any question.

If you are still unsure, you don't have to decide now if this book is for you. Just get it and read it out. If it doesn't do everything I say and more or if you don't absolutely love it, just let me know and I'll give you every cent of your money back. You have nothing to lose and everything to gain.

How to Order the Book

To order the book right now, just click below. You can pay with PayPal or Credit Card. The book is shipped via express courier within 24 hours.

I look forward to reading your review.

Fabio Aversa
LED Screens Expert

P.S. €27 is a very low introductory offer that will not last forever. After I receive the 100 readers' reviews, the price will be raised to the regular cost of €57… or more.

P.P.S. I'll share everything you need know to be a successful entrepreneur... using the very same time-tested techniques used by my successful Clients. This book contains over 170 pages of raw, uncut tactics and secrets you can use immediately to make money with your advertising LED screen.

P.P.P.S. Please remember that in exchange for this special price, you commit to send me your review within 2 weeks from receiving the book and you authorize me to republish your comment, your first name and your country of origin.